Why Videos Matter Again: A Postscript

In perfect treadmill-like timing, shortly after our “Why Videos Matter Again” piece went live, OK Go released their latest video for song “All is Not Lost”.  We thought it only fitting to also post their latest innovative creation as an epilogue.  Though this spandex-clad “ass on the glass” video has us scratching our heads a bit, we won’t deny its ingenuity.  Though the standard YouTube version is certainly worth a watch, if you use Google Chrome, you can check out the cool interactive version here.

by Adrienne Panveno